UK creative industries are a true success story. They are growing at twice the rate of the UK economy, while employment in the sector grows at four times the rate of the national workforce. Creative industries form a key sector of UK industry, generating around £92 billion per annum and contributing more than 5% of the UK economy (DCMS, 2017).
Taken as a whole, the creative industries employ about 15,900 people in the Bristol and Bath area, contributing £780m GVA. The region’s creatives are estimated to be 50% more productive than the UK average and productivity in creative businesses across Bristol and Bath has increased by 106% since 1999.